Workplace Giving Social Media Toolkit

Mahalo for helping Impact Your Community by running a Workplace Giving Campaign with Aloha United Way. Maximize your impact by sharing on social media how your organization’s giving journey Is More Than A Donation. Highlighting your team’s commitment to creating change within the community will inspire others to join the movement, as well!

This social media toolkit contains sample posts that you can modify and use on your own channels, plus helpful tips on timing, tagging, and more. Generate excitement and engagement from the beginning of your campaign to the end by regularly sharing with your social media followers. Below are a few milestones we suggest highlighting.

1) Announce Your Campaign Kickoff

Stir up some excitement at the beginning of your campaign. If you’re hosting a kickoff event or rally, share a few pictures of the action. If you have an official campaign theme, announce it with a teaser of up-coming themed activities. Preview all the fun that is in store for your team, making sure to include snapshots of leadership, campaign committee members, and campaign coordinators hard at work.

Communicate with your audience why your company and employees give back. Why is it important that your company invest in the community? Does your company have compelling reasons why they support a specific nonprofit or cause? Share why individual employees choose to participate and support a specific cause with their donations. Do staff have inspiring stories of giving or receiving support that you could highlight?

Sample Caption: It's important that we work together to #ImpactYourCommunity. Our team is committed to investing in AUW and the nonprofit organizations that provide help to our friends and neighbors. We work together to build a better future for the people of Hawai‛i because…

Sample Caption: YOUR COMPANY is committed to health & wellness for all in our community. For this reason, we look for opportunities to fuel programs that address health and wellness by utilizing Aloha United Way's extensive partner network...

3) Highlight Your Campaign Activities

Sample Caption: Raising donations for @AlohaUnitedWay and the local nonprofit community for our Giving Campaign has brought our team together for several FUN-draising activities, like…

Cheer for your team’s hard work! You can provide updates with a running total of contributions raised at any point during your campaign. Fundraising thermometers are a classic device to visually display progress and encourage support as you pass each milestone. Note: Canva templates include a meter that automatically adjusts to the percentage entered. 

Sample Caption: Halfway through our Giving Campaign, we’re thrilled to announce that we’ve raised [insert amount] for @AlohaUnitedWay and the local nonprofit community! Our team truly has come together in such a special way to raise these donations…

Sample Caption: We are almost there! Only [insert amount] left to exceed our Workplace Giving goal! With only three days left, we know we can make it!

Give some kudos to the folks working behind the scenes to make the magic happen. Consider a fun Q&A with your coordinator(s) on the company blog. Ask them what they’ve learned through planning a workplace campaign. What is their personal motivation for giving back? What advice can they share to encourage fellow workplaces to run a campaign?

Sample Caption: Shoutout to [insert name], coordinator-in-chief of our 2023 Giving Campaign with @AlohaUnitedWay. They have been working tirelessly to plan, organize, and lead fundraising activities, and is our #1 champion of the giving spirit…

Be proud of your team’s collective contributions. Did your team meet or exceed your fundraising goal? Were you able to achieve 100% participation? Shout your wins from the rooftops! Take pictures at your internal celebration or check presentation to Aloha United Way (if applicable).

Sample Caption: This month, our team hosted a Giving Campaign. Donations directly support @AlohaUnitedWay and more than 300+ nonprofit partners. The final donation dollars are in – drum roll, please! Our team raised an outstanding total of [insert dollar amount]. We’re so proud of their contributions and commitment to giving back to the community…

Help Grow Our Impact

At Workplace Campaign events or meetings, tell participants to follow Aloha United Way social media accounts. Like and share our posts on social media so more people have the opportunity to learn about our community's needs and how we can all chip in to create a better tomorrow. Sharing posts helps spread the word, increase the impact, and inform campaign participants about the impactful work their contributions are going toward.

Give Us A Shoutout
Tag us at @AlohaUnitedWay when posting about your United Way campaign so we can help share all the good you’re doing. While we can't share all the amazing things every company does, we keep an eye out for great events, ideas, and other content that we can include in our posts. Make sure you share photos and videos with your AUW representative, too!

Sprinkle In Some Hashtags
Hashtags create great visibility for a campaign by connecting you with people who are already following the thread or also using them within their posts. We use hashtags on Instagram, LinkedIn, and Twitter.

Helpful Resources